Startup company executives
have the daunting task of deciding how they want the public to
perceive their business. Setting a tone and creating an image that
can attract a healthy number of regular customers often involves the
creation of company logo, outdoor signage, and posters. For these
requirements, companies can rely on professional signage-makers to
offer their services, from choosing the official colors to
actualizing the concept for the company logo.
Here are some of colors,
their meanings, and how certain companies have banked on these to
relay an image that makes them more attractive to the public:
- Yellow reflects happy feelings. Fast food giant McDonalds has used this color on their M-logo, the world-famous golden arches, paired with a fiery red background, to say that every meal is a “happy meal”.
- Blue signifies business confidence. IBM has used this to tell every business to trust their products, like how male applicants always wear blue during job interviews to entice employers to hire them.
- Green represents health. Despite countless research against the alleged bad effects of coffee, Starbucks has thrived behind their green motif.
- Orange emits joy and optimism. Dunkin’ Donuts has weathered all forms of donut – and even cronut – craze by banking on their image of being an affordable source of simple joy.
Signs, logos, posters, and
other forms of visual campaigns become successful when businesses are
open to teaming up with reliable sign-makers to do the job.
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